Managing Customer Value
In preparation for this Dwayne Butcher of the hosting organization, Lean Frontiers wrote this in a recent newsletter: Marketing activities such as developing promotion programs, branding, developing ads and writing copy are seen as creative processes that don’t lend themselves to systematization without losing the ability to think outside the box. Most efforts to improve Read More …
I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy. In most traditionally managed companies Sales and Marketing are treated as an independent entity tasked with increasing sales volume – Read More …
This is a transcription of the Business901 Podcast, Is Appreciative Inquiry the next step for Continuous Improvement?. Ankit Patel, principal partner with The Lean Way Consulting firm while doing some work with the Cleveland Clinic, discovered Appreciative Inquiry and saw an opportunity to blend it with his work in Continuous Improvement. An excerpt of the Read More …
The transformation of Lean into Sales and Marketing has a few subtleties and one of them is the way you go about solving problems. The typical Lean Thinker goes about solving a problem very systematically using a variety of processes such as A3s, PDCA, 8D or DMAIC, etc. They are all based on the scientific Read More …
Three Events, One Venue – 3-Day Conference, Lean Camp & Lean Tutorials Lean Software & Systems Conference 2012 (LSSC12) May 13-18, 2012, in Boston, MA LSSC 2012 Boston is bringing three premiere events to one centralized location to facilitate the next wave of ideas in methods, process and organization for software & systems engineering development. Read More …
Ankit Patel, principal partner with The Lean Way Consulting firm while doing some work with the Cleveland Clinic, discovered Appreciative Inquiry and saw an opportunity to blend it with his work in Continuous Improvement. I found the work fascinating and this is the subject of this Business901 podcast. An excerpt of the podcast can be Read More …