Managing Customer Value
..when applied to Lean Sales and Marketing. We have all heard the saying attributed to John Wanamaker, a department-store magnate in the late 19th century, famously said that half the money he spent on advertising was wasted, but that he didn’t know which half. That theory is substantiated in a blog post, Why Should 50% Read More …
When I use this term, it is based on a simple theory that Teamwork Is an Individual Skill. In this book by Christopher Avery he describes a team as a group of individuals responding successfully to the opportunity presented by shared responsibility. Paraphrased from the book: Your ability to create high quality, productive relationships is Read More …
Some kids learn by listening; others learn by doing. Geoff Mulgan gives a short introduction to the Studio School, a new kind of school in the UK where small teams of kids learn by working on projects that are, as Mulgan puts it, “for real.” One theme I keep hearing over and over is engagement Read More …
Toyota has led us through the turn of the century and beyond establishing “Respect for People” as one of the most important ingredients of the Toyota Production System and Lean Thinking. This has led to establishing a culture of Servant Leadership versus the more traditional command and control type organization. This type of thinking in Read More …
One of the main reasons that I have attached marketing to the Lean methodology is the simple approach that is used and termed “Learn by Doing.” The Toyota Production System is known for Kaizen/PDCA that is explicitly built upon learning-by-doing effects. Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. Read More …
In the LinkedIn, Association for Manufacturing Excellence Group there has been a discussion started about this presentation where they suggest that a standard is more like a target condition, and that the only way to maintain gains is to keep improvement moving forward. Their thoughts, hence the slideshow is that PDCA is better served by Read More …