Managing Customer Value
What do you find when looking from the outside in? Who are those people outside of your four walls? Customers! So how do you include customers in your Lean Sales and Marketing Cycles? By my definition your Lean Sales and Marketing Cycle mirrors your customer decision making process. When you are involved in a customer/prospect Read More …
When you discuss Lean Sales and Marketing, PDCA Cycles and how Continuous Improvement can be used; people jump to a couple of basic conclusions. When you throw in additional words like quality, effectiveness and efficiencies they dig deeper and more often than not forget to take a ladder with them. Many of my writings even Read More …
These webinars will discuss utilizing the Lean Marketing House Concept and how to apply Continuous Improvement to your marketing process. Each Participant will receive the E-Books Lean Marketing House, Marketing with PDCA, Marketing with A3 Business901 will introduce Lean Marketing Concepts in a rather unique way. You will receive a download link to each webinar Read More …
In a previous post, I discussed the SALES PDCA Framework for Lean Sales and Marketing Teams. Within the actual PDCA stage the sales team is empowered to make their own choices and determine their own direction to accomplish the goals of that cycle. This framework is introduced in the book, Marketing with PDCA . During Read More …
Overview: The Value Stream Manager is responsible for maximizing return on investment (ROI) through his particular value stream of customer identification, customer value, customer acquisition, customer retention and customer monitoring (Value Stream Mapping Customer Value). He translates this value stream and assigns it in conjunction with the team coordinator to particular teams similar to how Read More …
In researching Service Dominant Logic (S-D Logic), I found the concept not all that new. I found the catalyst for this interest was the publication of an article by Stephen Vargo and Robert Lusch in a 2004 edition of Journal of Marketing entitled “Evolving to a New Dominant Logic for Marketing and later their book,The Read More …