Managing Customer Value
In a previous post, Identifying your Lean sales and marketing teams, I discussed how to choose the objectives and the team structure to match it. After that, you need to identify the team member roles which I describe below. This is part of the SALES PDCA framework that we use before starting the PDCA IMPROVEMENT Read More …
Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website. Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part Read More …
I decided to clean off my book shelves this weekend and as a result I am offering a special deal on over 50 Continuous Improvement Book titles. For anyone that purchases from the Business901 Amazon Shop (which means that I must be the seller and shipper of the book) I will include the paperback version Read More …
We talk about asking good questions all the time and few of us receive little if any training in questioning. Recently, I have devoted much of my free time to this subject and my journey brought me to Marilee Adams’ book, Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work (BK Read More …
James Franz was my guest on the Business901 podcast and this is a transcription of the podcast. If you have been spending your time improving your processes and wondering why you are not getting the expected returns, this is for you. Jim is the co-author with Jeffrey K. Liker on the latest of the Toyota Read More …
Take note of the individual sub-titles and discuss each section after it is completed. You can have a lot of fun with this and you may get a few surprises. It is actually a good exercise to use for training continuous improvement groups. I was able to actually use it in a webinar. About the Read More …