Managing Customer Value
A Market Opportunity Map is a strategic tool used in business to identify potential growth areas. It helps companies visualize markets they can enter or expand within by analyzing different dimensions, such as customer segments, geographies, and product categories. The purpose of this map is to prioritize opportunities based on their attractiveness and the company’s Read More …
The importance of a robust online presence cannot be overstated in the dynamic manufacturing world. With the digital space becoming increasingly crowded, more is needed for manufacturers to have a website. They must also actively engage in digital strategies that ensure they are easily found, understood, and accessible for business in their international target markets Read More …
Brands must understand their potential growth avenues. It’s about more than retaining existing customers; it is about tapping into a wealth of existing opportunities with non-customers. Here, we look at the importance of targeting non-customers and the statistical evidence underscoring their brand growth potential. Article Sources: Oxford University Publications How Brands Grow: What Marketers Don’t Read More …
Successfully executing marketing campaigns is no easy task. With ever-changing consumer demands and an ever-evolving marketplace, businesses need a framework that can keep up with the demands of modern marketing. That’s where the Spiral Method comes in. With its innovative approach and advanced features, the Spiral Method is the key to maximizing your marketing campaign results. Read More …
The Pitfalls of Using Traditional Project Management Tools in Marketing Campaigns: Why They’re Doomed to Fail Traditional project management tools often need to catch up when managing and tracking marketing campaigns. These tools are doomed to fail in the face of the evolving demands of modern marketing. Whether working on a social media campaign, launching Read More …
Successfully executing marketing campaigns is no easy task. With ever-changing consumer demands and an ever-evolving marketplace, businesses need a framework that can keep up with the demands of modern marketing. That’s where the Spiral Method comes in. With its innovative approach and advanced features, the Spiral Method is the key to maximizing your marketing campaign Read More …