Managing Customer Value
Shep Hyken is a customer service expert, professional speaker and bestselling author who works with companies and organizations who want to build loyal relationships with their customers and employees and this week’s Business901 Podcast guest. I encourage you to take a look at the Shepard Virtual web-based training solution that focuses on bringing you and your organization Read More …
This weekend, I read the new book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, from the same group of people that brought you the books, The Effortless Experience. and The Challenger Sale. A short summary of the story is that it addresses the complications of selling to a committee and of course, the Read More …
Part of The Lean Minute Collection on YouTube Lean Sales and Marketing: Learn about using CAP-Do
Listening to the customer is giving the customer status and importance and sends the message that their opinion is worthwhile. If you take the time for customers to see problems for themselves and think through solutions, they will more than likely work with you in implementing and fixing the problems should they occur. It is Read More …
I know your thinking that all you need is the Net Promoter Score and I will not disagree that it is an important question. However, sometimes just a good old audit and questionnaire might still have some value. You may not be able to do it all in one setting or even ask all the Read More …
Just a quick outline on a few things that I see or hear way to often. I am sure there are many more but one thing I do know, very few companies document the early signs of losing a customer. Do you? Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)