The Four Forces of a Customer Decision

A force is defined as a push or pull that changes an object’s state of motion or causes the object to deform. In nature, there are four fundamental forces (courtesy of the University of Tenn): The strong interaction is very strong but very short-ranged. It acts only over ranges of order 10-13 centimeters and is Read More …

Developing the Customer Relationship with Lean

In a past podcast, I asked a General Sales Manager of a global Fortune 300 chemical company of how they used Lean when a customer seemingly can find any product at any time for any price, and you can’t take the statements literally but there’s a little bit of truth in that. Have you seen Read More …

Quality People and Customer Experience

John Goodman has managed more than 1,000 separate customer service studies, including the White House sponsored evaluation of complaint handling practices in government and business and studies of word of mouth and the bottom-line impact of consumer education sponsored by Coca-Cola USA. John’s new book, Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service takes Read More …

Playing in the Customer’s Playground

I always use a terminology that you need to be playing in the customer’s playground. What I mean by that is that you or your organization need to be participating in the activities where your customers are participating. That point of use or where they are trying to get their job done. I asked Joe Read More …

Putting the Hook on Customer Centric

The Five Habits You Need Bob Thompson is an international authority on customer-centric business management who has researched and shaped leading industry trends since 1998. Bob is founder and CEO of CustomerThink Corporation which includes being editor-in-chief of CustomerThink.com, the world’s largest online community dedicated to helping business leaders develop and implement customer-centric business strategies. Read More …

The Origin of Customer Think

Bob Thompson is founder and CEO of CustomerThink Corporation which includes being editor-in-chief of CustomerThink.com, the world’s largest online community dedicated to helping business leaders develop and implement customer-centric business strategies. In a short podcast, edited out of last weeks podcast (either Bob or I talked to long) What It Really Means To Be Customer Read More …