Managing Customer Value
Do you meet the criteria that successful customer-centric companies set? In this podcast, we explore this term and find out what it really means to be Customer Centric. Author Bob Thompson, an international authority on customer-centric business management who has researched and shaped leading industry trends since 1998. Bob is founder and CEO of CustomerThink Read More …
Lance A. Bettencourt, PhD, has led job-centric innovation projects with many of the world’s leading companies and his thought-leadership is evident his publications on job-centric innovation. Related Podcast and Transcription: Rethinking Service Innovation His book Service Innovation: How to Go from Customer Needs to Breakthrough Services was my introduction to Service Design. In a past Read More …
I read a book over 25 years ago I believe that was called Take a Chance to Be First: The Secrets of Entrepreneurial Success by Warren Avis. To this day one thought that has always stayed with me about entrepreneurship and starting a business; So do some careful figuring and planning, come up with the Read More …
Matt Dixon, an executive director of strategic research at CEB, has an unrelenting drive to find the answers to questions senior executives often take for granted. Matt’s latest books are The Effortless Experience: Conquering the New Battleground for Customer Loyalty and The Challenger Sale: Taking Control of the Customer Conversation. Related Transcription and Podcasts: Dixon Read More …
How many times have you walked away from a sales presentation wondering why the customer just did not get it? Why can’t they see the advantage in our product or service? What prevented them? We often here words mumbled like budget constraints or future considerations. We might hear that they have decided to focus energies Read More …
My discussion with Mike Bremer,President of The Cumberland Group focused on understanding what really drives and sustains improvement. Mike had some great perspectives and I have included just one of them below. The entire transcript and podcast is available at The Improvement Trap. Joe: Well, you started out with something that I just thoroughly believe Read More …