Managing Customer Value
We may not be that far away from sitting next to a customer and "sketching" a 3D interactive prototype as we discuss his needs. The heck with the tablets back to pen and paper -sort of! Electronics aren’t just for experts and engineers. Kids and amateurs should be able to play, too, which is Read More …
When people talk to me about demand, I get lost. Most of the time they focus on macroeconomics, governments, market identification, etc. But my struggle is that I have never seen a tax cut, training, better data, better methods create demand, just customers. Is that too simplistic? Many times we venture off in the world Read More …
Lean Solutions was written several years ago expanding the principles of Lean to consumption. The authors, Womack and Jones detailed a Lean roadmap and ask companies to start providing the goods and services consumers actually want, when and where they wanted them and without burden to the consumer. The authors provided compelling examples ranging from Read More …
Adrian Slywotzky is a consultant and author of several books on economic theory and management. He is best known for his work on profitability and growth, and for pioneering the concept of business design and business model innovation. Slywotzky’s has been a favorite author of mine and his books include Value Migration and The Profit Read More …
Maybe the better question is can it be created? Most of us believe it is though better or more marketing or sales. Where it really comes from is understanding your customers better! That should come as little surprise to the readers of this blog. My recent posts: Deming was just simply wrong about variation… Why Read More …
The Supply Chain has matured to the point where many things are understood and acted on very quickly. Few of us are making substantial changes anymore and even fewer can use their existing supply chain as a marketing differentiator or as an instrument for increased revenue (unless you are Amazon). Why won’t Lean commit to Read More …