thru Adaptive Marketing Practices
The starting point for identifying product/markets is to focus on first, the markets. There are two criteria that we use in Lean Marketing to assess or to evaluate markets. The first one has to do with how attractive is that market? Attractive of markets could be defined in terms of the market growth rate. Is Read More …
How many times have you been approached to match a price after working diligently to provide a solution? You may have incurred design, engineering, sourcing and/or many other soft assets in the engagement that are typically built into the price of the product. You lose this job many times because a competitor has swooped in Read More …
In the sales and marketing process we have always stayed away from a process. Things were just not consistent enough to enable us to install a process. Very few people take on the challenge of bringing continuous improvement to sales and marketing and one of the reasons it is so difficult is that sales always Read More …
Why do we need to use a continuous improvement methodology? Look how Dave Snowden of Cognitive Edge describes creativity and innovation: Starvation, Pressure, Perspective Shift However, when you have a passion for a project, look at Michael McDaniel , a senior designer at frog design. Prior to joining frog design in 2008 as a Senior Read More …
Marketing with PDCA (Plan-Do-Check-Act) is about using the PDCA process through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. Targeting what your Customer Values Read More …
For the next Marketing your Black Belt Program, I am offering a special opportunity. The program is actually designed for Professional Service Consultants that work in a technical field such as Lean, Agile or Six Sigma. It is well suited for the one-person or small consulting company of less than 10 people. This 28-day program Read More …