thru Adaptive Marketing Practices
THE SEVEN FASCINATION TRIGGERS MYSTIQUE – Why we’re intrigued by unanswered questions LUST – Why we’re seduced by the anticipation of pleasure ALARM – Why we take action at the threat of negative consequences POWER – Why we focus on people and things that control us VICE – Why we’re tempted by novelty and “forbidden Read More …
From the Coding Horror Blog This leads to Boyd’s Law of Iteration: speed of iteration beats quality of iteration. You’ll find this same theme echoed throughout every discipline of modern software engineering: Unit tests should be small and fast, so you can run them with every build. Usability tests work best if you make small Read More …
In every industry, there’s a powerbroker in the background an advisor who is known to just a handful of people, but who helps build empires for the top “stars” who are household names. I discovered such an advisor. Her name is Janet Switzer — and for the last 16 years she’s been quietly creating empire-building Read More …
John Holland and Tim Young have just co-authored a book titled Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. This book contains a detailed explanation of the three phases of the buying cycle popularized by Mike Bosworth in Solution Selling and had been created in Read More …
Dr Sami Bahri, DDS runs a private dental practice in Jacksonville, Florida. and is the first dentist known to utilize Lean Management techniques to continuously improve the delivery of quality dental care. Dr Bahri has been called “The Leanest Dentist on the Planet.” This implementation has benefited patients, employees, dental laboratories, suppliers, etc. In 2006, Read More …
A recognized senior executive leader and business consultant, Roy Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance. With over 30 years experience creating and building businesses, he possesses an in-depth knowledge of what it takes to immunize organizations from failure and catapult their performance Read More …