Differentiation equal Business Survival

A recognized senior executive leader and business consultant, Roy Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance. With over 30 years experience creating and building businesses, he possesses an in-depth knowledge of what it takes to immunize organizations from failure and catapult their performance to extraordinary levels. Osing is an accomplished speaker and presenter. He presents his ideas in a compelling and entertaining style that captivates and motivates audiences.

Osing Web How is your book different than other business books?

There are three aspects of my work that I think make it unique in the highly competitive business book market.

First, it is a practical ‘how to’ book not just a theoretical approach. My book shows the reader how to implement the concepts that I advocate in very simple terms. It is a book at “playing field” level, not at the 50,000 foot level. From my observation, most other business improvement literature discusses the theoretical appeal of taking a particular course of action but doesn’t really give the reader a specific roadmap to follow to successfully implement them in their organization.

Second, the ideas I present to the reader have been ‘road tested’ in the real world. I have successfully implemented them in businesses varying in size and complexity. As experience shows there is a big different between an idea that conceptually should work in an organization and an approach that actually does work in the human dynamics that pervade every human enterprise. My readers can be confident that if they choose to go down the BE DiFFERENT path success awaits!

Third, my book is different from others in that the BE DiFFERENT ideas I advocate include all of the critical functions of an organization. I offer ideas to thrive and survive in the areas of business strategy development, marketing, sales and customer service. Most books that I have seen focus on a specific area of expertise, like marketing for example, and give the reader a vertical slice of high level guidance. My book, on the other hand, provides in handbook fashion detailed guidance in each of the critical functions of an organization; possible only because of my broad background as a successful business executive.

I hope you enjoy the Business901 podcast.

Related Posts:

Be Different or Be Dead Author Roy Osing Interviewed

Website: Be Different or be dead

The Book: Be Different or Be Dead, Your Business Survival Guide