Managing Customer Value
Danny Dover in an episode of Storytelling School examines one of the world’s greatest storytellers, Walt Disney. For more information on this episode, check out http://www.lifelisted.com/blog/walt-d… In the video, Danny discusses Walt Disney use of two transformative storytelling techniques. Harnessing deep and fundamental human desire Suspending Reality I think you find it a unique way Read More …
The process of The Disney Way is discussed in this short introduction to next week’s podcast with Bill Capodagli. With nearly three decades of management consulting and corporate research expertise, Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company. The first edition was cited by Read More …
In next week’s podcast, I asked Kristin Zhivago a series of questions on what it takes to be successful on the web today. Kristin is president and co-founder of Cloud Potential LLC, which offers best-practice analysis and improvement of a company’s digital impact. They are mostly working with companies that have historically done well in Read More …
One of the buzzwords these days is community. Most brands struggle with creating community, and the first reason is that most brands want the community to be about them. I like to take a different approach, why build one at all? Or, why not join an active community where you can be an influencer or Read More …
This is a collection of Business901 Podcast Transcriptions that focus on Traditional Marketing concepts. Or, as we might say without Social Media component. Guest include Malcolm McDonald, Joe Pine, Laura Busche and many others. Traditional Marketing Stacks are a new way to organize your own publications, as well as any other publications that you find Read More …
He was doing several of these every year, 4-day sessions, and he had just lost his personal assistant, or I should say scared him off. Knuth thought that would be a wonderful thing for me to do for awhile, so I spent a little bit of time carrying his bags. An excerpt from next week’s Read More …