Designing through Promises

Mark Burgess is perhaps best known as the author of the popular configuration management software package CFEngine, but has also made important contributions to the theory of the field of automation and policy based management, including the idea of operator convergence and promise theory. Mark is the author of numerous books, articles, and papers on Read More …

From Thinking About Things

From Thinking About Things to Thinking About Relationships. The readers of my blog will recognize many of the terms Jeff Sussna used throughout the book, Service Design, Service Dominant Logic, Jobs to be Done, and Design Thinking, I asked if he had an underlying thread to all of it? Related Podcast and Transcription: Digital Services Read More …

Does Autonomy lead to Greater Clarity?

Mark Burgess is a theoretician and practitioner in the area of information systems, whose work has focused largely on distributed information infrastructure. He is known particularly for his work on Configuration Management and Promise Theory. He was the principal Founder of CFEngine, and is emeritus professor of Network and System Administration from Oslo University College. Read More …

Should You Wait for Membership till after the Transaction?

The membership economy is over and above just a transactional action. The transaction should be just part of the whole membership thing. Membership shouldn’t be — let’s say after the transaction. -jd Robbie Baxter: Right, exactly. This brings us into the whole idea of a Freemium Model, which is the idea that you can have Read More …

Pressure Test Your Brand – Put It On Paper First

If you can’t synthesize it, if you can’t put it down on paper, it’s really difficult to go forward. You save yourself a lot of money by the struggle of putting it down on paper.-jd Carolina:   Absolutely. They say that strategy is sacrificed, and you will be surprised when I do this work with entrepreneurs, Read More …

How do you start in the Membership Economy

You just don’t give this to the VP over here that’s been 20 years. How do I create this within my organization? I know there’s going to be a cultural shift, but how do you start? -jd Excerpt from next week’s Business901 Podcast: Robbie Baxter: I think you’re right. You don’t just give it to Read More …