Managing Customer Value
Joe: I don’t think a lot of people realize the trouble that Caterpillar was in the early 1980s. I would think that time period is correct. They were losing a million dollars a day or something? Craig Bouchard: A million dollars a day for three years and in that third year which was 1984 where Read More …
Dr. Donald Sull is a Senior Lecturer in the Technological Innovation, Entrepreneurship, and Strategic Management group at the MIT Sloan School of Management, where he teaches courses on Competitive Strategy and Strategy Execution in Volatile Markets. His recent book, Simple Rules: How to Thrive in a Complex World offers some great thoughts on reducing complexity. Download Read More …
Matt Barcomb (Twitter: @mattbarcomb) has over 18 years of experience as a product development leader that takes a pragmatic, systems approach to change. He partners with organizations to help leadership teams develop and deploy strategy, optimize product management and development, and evolve traditional HR functions into modern talent development practices. Matt will be presenting this Read More …
Judith Pauley: When we want people to hear what we have to say it certainly helps to speak to them in the way they prefer to be spoken to, and that’s the bottom line. Knowing what each personality type is, knowing what the personality type of the person you’re communicating with is, and using their favorite Read More …
Juliana Casavan is a Training Manager at Purdue Foundry where she creates and facilitates workshops that concentrate on the first step of looking at a business and helping them identify their value proposition. Purdue Foundry is a hub to transform innovators into entrepreneurs. It is a place that Purdue faculty, staff and students find fast, effective ways Read More …
Joe: Well, in a startup world, where you’re kind of always marketing towards customer development and product market fit and, we stay pretty focused in that. Is there an ‘Aha’ moment for a company or a time when we start shifting gears and start thinking about their brand? Laurel Mintz: I think that that’s a Read More …