Managing Customer Value
I recently did a blog post, Turning your Marketing Cycle into a Kanban that created a basic Value Stream Map in a beginning Marketing Kanban discussion. I defined the Exit point of the Kanban as the purchase of the service or product. I purposely left out the Repeat and Referral Customers to simplify the explanation. Read More …
In the movies, Meet the Parents and Meet the Fockers the soon to be Father in Law, Jack, so brilliantly played by Robert DeNiro had a Circle of Trust that Ben Stiller, Greg, so desperately tries to become accepted into. Greg just keeps stumbling as he tries to penetrate that invisible barrier. As you sit Read More …
Whether he’s introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrifies audiences with his incomparable style and showmanship. He doesn’t just convey information in his presentations; he tells a story, paints a picture, and shares a vision. He gives his audience a transformative experience that is unique, inspiring, and unforgettable. Now you Read More …
I had the pleasure of interviewing Anthony Bennet editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …
Here is a question I asked Jim Lewis, author of the Story of a Lean Journey and co-author of a soon to be released book titled “The Perry Story”. Joe: Now you’ve talked a lot about the benefits someone can get from Lean by doing it, but how tough is it to achieve? I mean, Read More …
I just switched e-mail providers as of today and felt that Get Response has a lot to offer. Here is an affiliate post that I think you may find interesting on building your subscriber list. Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is Read More …