Managing Customer Value
My blog and podcast for next few months will focus on Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of This is Service Design Thinking. This is a transcription of Read More …
We swim in an ocean of products. Behind each one, there is someone (hopefully) thinking about the way we experience it. In this episode of Off Book, they explore three aspects of product design: Build quality and engineering fundamentals Humanism and sustainability Speculation on the future of the product experience. In discussion with the 4th Read More …
Conversations with twitter companion @flinchbaugh surfaced several frustrations with banking From @flinchbaugh Lending by the nation’s top 4 banks is down over $150 Billion – we still have a lending crisis that is hurting the ability to create jobs. @flinchbaugh is that a lending issue or if companies had a demand could they get the Read More …
Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Read More …
Prototypes are becoming a design deliverable with the advent of many sophisticated software applications spurred by Rapid Prototyping, 3D Modeling etc. However, the initial paper sketch is arguably the best tool, at least in the beginning. Prototyping helps us to design better user experiences. However, many of us still forget to include the user! We Read More …
In a rare interview, GE’s SVP and Chief Marketing Officer Beth Comstock talks to Behance’s Scott Belsky about what it takes to keep great ideas alive in a big company. Offering essential insights for creative leaders, the conversation touches on the power of passion and storytelling in getting ideas off the ground, why we should Read More …