Managing Customer Value
Joe: You described a variety of disciplines, characteristics that you must have. If you had to single one of them out, is there one that’s more important or are all of them equally important? Related Podcast and Transcription: Are You a Qualified Entrepreneur? Randy Nelson: I’ll say financial, and I’ll say it for a couple Read More …
Justin Klosky strives to help people find organizational discipline in their lives. Through his own obsessive compulsive disorder (OCD) Klosky created the O.C.D. Experience. Klosky and his team bring full-service organization to high-profile clients and businesses across the country. Organize & Create Discipline: An A-to-Z Guide to an Organized Existence is Justin’s new book and Read More …
Why don’t we hear about the emotional engineering discipline of Kansei? Why is that? As Design Thinking and Service Design have moved to the forefront in many organizations, we seem to have forgotten about this method. It is so unfamiliar, that I feel a need to define it first: Kansei is a Japanese term with Read More …
In the podcast, We don’t use a Transactional Contract for Marriage, Why for Projects?, with Alan Mossma of The Change Business we discussed The Promise Conversation Cycle. Alan had this to say about it. Think of a customer and a provider, or a potential provider. The customer makes a request to the potential provider. That Read More …
Cisco took a stand with this company where they solved the problem first before providing a solution. Of course, this could have been risky business if they would not have won the business. If so, I doubt they would have made the video. This video is a great depiction of future marketing. Sales and marketing Read More …
I have been promoting Lean Marketing and Six Sigma Marketing for quite a while and have typically been met with steadfast resistance. However, I am seeing more and more mentions of this and it is not coming from the Six Sigma Black Belts. It is being driven by Marketers and Accountants. Listen to one marketer’s Read More …