Managing Customer Value
Beth Comstock, CMO at General Electric, urges all businesses to partner with organizations to experiment, test, and develop opportunities. She says everyone has a different form of creativity and perspective, and now is the time to create a space for collaboration, especially because it does not have to cost much time and money. For more visit, Read More …
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …
It’s Not the How, It’s the Discipline Through his own obsessive compulsive disorder (OCD) Justin Klosky created the O.C.D. Experience. I asked Justin; One of the things you mention is the discipline part of it which is always difficult for all of us to stay at. But we get this burning platform and we make Read More …
`In Scrum, work is expressed in the backlog as user stories. A team may write its user stories in a number of ways as long as they are written from the perspective of the end user. Put another way, team members are encouraged to think of their work from the perspective of who will use Read More …
Six sigma is such a good fit for the marketing process that you wonder why it was not developed for that part of the business first. Just review these central themes of Six Sigma: Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what Read More …