Monitoring & Evaluating your Outcomes

Are you  plugged into your customer? When we look at continuous improvement efforts, we determine what we need to change to create a better process. We emphasize the change needed. Certainly there is a degree of “Check” in our hypothesis and experiments but seldom is that the emphasis of our work. Often, we concentrate on Read More …

Evaluating your Marketing Funnel, Only Seven Levers matter

In my Marketing Your Black Belt webinar, I have created several tools to measure your effectiveness and how to create a meaning full value stream in your marketing process. One of the resources that I used was an excellent book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Read More …