Managing Customer Value
“If you can trust a promise, you can save a lot of time and effort. It helps you to form expectations, and that expectation is knowledge that you build up by having a relationship with something or some process or some personal device.” – Mark Burgess Related Podcasts and Transcription: The Theory of a Promise Read More …
This is the last in series of interviews that I had with Bob Petruska of Sustain Lean Consulting. We have covered subjects from Trystoming to Value Stream Mapping. A complete list: Production Improvement: Crank it up and Go Faster Training 201: Training other People? TryStorming instead of BrainStorming? The Original Pizza Game at AME Jacksonville Read More …
When I use the SALES SDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that are needed. A few basic team development structures need to be identified at the very beginning of the project. I discuss Leans around the three processes of SDCA, Read More …
Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today. An excerpt Read More …