Moving from Product-Market Fit to Product-Habit Fit

Nir Eyal, author of  Hooked: A Guide to Building Habit-Forming Products, discussed his 4-step process for Building Habit Forming Products (podcast and transcription link):  The model is called the hook model and the four steps are a trigger, an action, a reward – and, often times, it’s a variable reward – and an investment. So by cycling users Read More …

Building Habit Forming Products

Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today. An excerpt Read More …