Managing Customer Value
Dan Pink’s book Drive: The Surprising Truth About What Motivates Us is an excellent description of modern day Lean practices. Just using the example of Mastery from the book will give you an idea on how powerful of a process Lean actually is. I would encourage you to visit the Mastery chapter in Dan Pink’s Read More …
Ideal Marketing is No Marketing Ideal Sales is No Sales What is Ideality? As defined in the book, Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) co-authored by John Terninko: Ideality is defined at the sum of a system’s useful functions divided by the sum of its undesired effects. This theoretical measure Read More …
Mplan for a Turnaround Consultant: “My ideal customer has a privately-owned company which has had negative profitability for a period of time, typically more than 18 months, or they have a recently-started company which may never have achieved profitability. The driver of these losses is often accompanied by reduced market share, quality issues and employee Read More …
Time and time again, I struggle with people identifying their ideal client. This is my attempt to take some of the mystery out of the selection. I think once you have this identified, 50% of your marketing is done.
If this does not resonate with you, than you have 50% of your marketing problems solved. I just simply struggle with this subject more than any other, when I am implement a marketing system with a client. Finding Your Ideal Client, what is so tough about this? Can you define yours? If you have a Read More …
The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly. The Marketing Mavens by Noel Capon is a great book to assist you Read More …