Managing Customer Value
We used The Hitchhiker’s Guide to Lean and the Lean Learning Center as the jumping off point but soon wandered into the development of a Lean Culture. I am always curious about how one starts. Jamie did a great job explaining. The podcast explores how to get started in lean but maybe more importantly, how Read More …
I just finished Branding Only Works on Cattle by Jonathan Salem Baskin. One of my favorite bloggers, Chris Brogan just finished the book also. Chris said: "By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what Read More …
Putting a cost reduction strategy is always beneficial but many times difficult to start. I have listed a few steps below just to get the juices flowing and an entry into cost reduction. Put them to use and brainstorm a few more. But the most important tip I can leave behind is one the you Read More …
Some of the best selling books on Amazon at the present time are The Secret, Results Rule, Instant Income, Marketing for ” ” and the list goes on. What that list indicates is that most people are looking for immediate marketing results. However, the magic answer — there is no quick fix. It takes effort Read More …