Managing Customer Value
New ideas come from networks and forming new networks create new ideas! People often credit their ideas to individual "Eureka!" moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the "liquid networks" of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web. Great Read More …
We used The Hitchhiker’s Guide to Lean and the Lean Learning Center as the jumping off point but soon wandered into the development of a Lean Culture. I am always curious about how one starts. Jamie did a great job explaining. The podcast explores how to get started in lean but maybe more importantly, how Read More …
I just finished Branding Only Works on Cattle by Jonathan Salem Baskin. One of my favorite bloggers, Chris Brogan just finished the book also. Chris said: "By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what Read More …
Putting a cost reduction strategy is always beneficial but many times difficult to start. I have listed a few steps below just to get the juices flowing and an entry into cost reduction. Put them to use and brainstorm a few more. But the most important tip I can leave behind is one the you Read More …
Some of the best selling books on Amazon at the present time are The Secret, Results Rule, Instant Income, Marketing for ” ” and the list goes on. What that list indicates is that most people are looking for immediate marketing results. However, the magic answer — there is no quick fix. It takes effort Read More …