I just finished Branding Only Works on Cattle by Jonathan Salem Baskin. One of my favorite bloggers, Chris Brogan just finished the book also.
Chris said: "By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what I say when advising people about social media strategy for business"
The subtitle of the book is "The New Way to Get Known (and Drive Your Competitors(Crazy)." and I think it is very accurate statement. Amazon says: "As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. "
Baskin cites the impact of statistical quality control in manufacturing as taught by American quality legend W. Edwards Deming and how that management instrument can be used in marketing to measure results and evaluate ROI. As Hewlett-Packard Founder Bill Hewett once said, "You cannot manage what you cannot measure. What gets measured gets done." Branding Only Works on Cattle is loaded with useful gems that are fit for use.
Describing these branding techniques, Baskin gets his message across in two ways: one using today’s technology allows you to measure thanks, and another is that this may be the wave of the future. So the results can be measured. If you want to understand best practices a little better. Take a look at this video .
Do you measure your branding efforts?
T echnorati Tags: Blogging , Social Media , Branding , Best Practices