Random Collection of Marketing Slides, Lean, Action Research
A collection of sales and marketing, marketing research slides that I posted over the last few months on LinkedIn primarily. [slideshare id=128385726&doc=resources-190118125344]
Tag: Impact Mapping
Impact Mapping as a Quick Check for Your Next Marketing Experiment
How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it’s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what Read More …
Gojko Adzic on All Things Agile
This is a compilation of the entire interview with Gojko Adzic. Adzic specializes in agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko won the 2016 Read More …
Gojko Adzic on Self-Publishing
Gojko is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko Adziz specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one Read More …
Impact Mapping with Gojko Adzic
Gojko Adziz specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko won the 2016 European Software Testing Outstanding Achievement Award. In 2011, Read More …
IT’s the Business Model
Gojko Adzic won the 2016 European Software Testing Outstanding Achievement Award. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK Agile Award for the best online publication in 2010. Gojko is a strategic software delivery consultant who works with ambitious teams to align software delivery Read More …