Managing Customer Value
As marketing has been overrun by the idea of Inbound Marketing, it has become commonplace thinking that sales is less and less important. Many of us believe that the digital sales funnel of landing pages, lead baits and autoresponders are all that is needed. The more sophisticated marketers understand how to automate their process even further Read More …
My roots are in the process methodologies of Lean, Six Sigma, Theory of Constraints and a little Systems Thinking. I have built a fair share of auto-responders, workflows and 21-day programs. In fact, my first workflows were on a manufacturing floor long before that terminology became part of the inbound marketing lingo. I have found Read More …
I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe and this is what they had to say.. Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0