Managing Customer Value
People arrive at a given point in their service experience from a multiple of ways and am I wrong in my thinking or do I need a makeup a path for each of them or do we just try to push all of them down a certain path? – Joe Dager Ben Reason: I think Read More …
Joseph Michelli is my guest this week and as always, Joe made the podcast…well, a Michelli Experience. We discussed his new book, Driven to Delight, which I recommend. When you reflect for a moment on how a product-centric Mercedes-Benz transformed into a customer-centric organization, well it is very difficult to even imagine. The culture not only had Read More …
To sustain growth, companies need to discover their next S-Curve. But few have a repeatable process for uncovering new opportunities before their core business stalls. The Curve Ahead: Discovering the Path to Unlimited Growth offers a practical approach to sustaining long-term growth. It describes how growth companies can build innovation into the rhythm of their Read More …
Design For How People Learn (Voices That Matter) jumped off the shelf at me when I saw this one key theme, The Learner’s Journey. See what author Julie Dirksen has to say about it in this Business901 Podcast. Julie is an independent consultant and instructional designer with more than 15 years of experience creating highly Read More …
Next week, I have the pleasure of discussing the book, Design For How People Learn (Voices That Matter), with author Julie Dirksen. When first deciding on purchasing the book one key theme jumped out at me, The Learner’s Journey. See what Julie has to say about it: Julie Dirksen: Good morning. The Learner’s Journey is Read More …
Aaron Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world’s first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout Read More …