Managing Customer Value
In a past podcast with Ron Mascitelli, president of Technology Perspectives, we discussed exchanging the use of stage gates in design to what Ron and I both like to call Knowledge gates. I asked Ron, Do these happen at phase gates or control points of the process? Ron: Actually, in my perfect vision of the Read More …
This is not a Marketing Funnel We are in love with our mapping processes from Value Stream Mapping, Process Mapping and Customer Journey Mapping. My problem with most mapping processes is that we are making a prediction about how our customer is going to act. After we make this prediction, we determine the reactionary steps Read More …
The Knowledge Vee by Gowin offers a unique perspective for Lean People trying to apply Lean to Sales and Marketing. Most of us relate PDCA to the typical manufacturing analogies such as cycle time and waste reduction. The Knowledge Vee, I have found to be useful in transferring the knowledge-creation activities or thoughts to PDCA. Read More …
I am honored once again to be part of John Hunter’s Curious Cat Management Improvement Blog Carnival. The roundup is a review of blogs by other bloggers within the Lean community. John is one of the pioneers in using internet technology and using it to improve organizational performance in a way to get results. I Read More …
Leader Standard Work is becoming more commonplace and the standard for the development of a Lean Culture. It is extremely adaptable and found both in trade and professional services. It excels in experienced based professions but it may struggle in what I would call knowledge-based services. The problem is there are more knowledge-based jobs being Read More …
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. I would recommend reading the blog posts in order for better understanding: Is Orlicky’s MRP relevant today? Think DDMRP What Sales and Marketing can learn from Demand Driven Manufacturing Positioning your organization to learn from Read More …