Managing Customer Value
Introducing Lean A3 Thinking to Sales and Marketing. It is aimed at mature companies, and even more focused on companies practicing Lean in operations. YouTube: https://youtu.be/wiLgT5ZORdc Don’t forget to join the Lean Marketing Lab to receive the Marketing with A3 eBook.
Articulating a vision is not an easy process. Even more difficult is implementing the vision. Most of the time even if you had a way the vision might have changed along the way there. The important part is getting started and learning along the way. The vision needs to be there if for nothing else Read More …
This is more about the use of Trello and for a virtual team than it is about problem-solving. My Storyboard efforts are based on my training in Disney Practices and enhanced by the book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company. [arve url=”https://www.youtube.com/embed/os4_A3OHSMc”/] Using Trello to develop a Problem-Solving Read More …
Bill Capodagli has become one of the most recognizable storytellers (aka keynote speakers) on the cultures of Disney and Pixar, enlightening audiences with Walt Disney’s original success formula, “Dream, Believe, Dare, Do”, that is transforming both entrepreneurial and Fortune 500 companies alike. Bill is the co-author of The Disney Way, 3E, along with several others (I Read More …
Dealstorming is a problem-solving technique that Tim Sanders developed over the last fifteen years into a repeatable, cyclical process that has evolved to include the following seven steps: qualify, organize, prepare, convene, execute, analyze, and report. His book, Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges goes much deeper into each of these steps. Read More …
(2) One-hour Sessions on Consecutive Days When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. They first start trying to apply the tools of Lean or trying to build a culture of Lean. It is a very difficult thing to do. Using the A3 Read More …