Managing Customer Value
I was thinking of simplifying the thought of direct feedback into 4 or 5 words/steps. Developed by Wilson in 2003, and expanded by Ritchhart, I found this line of thought interesting but there was something I felt missing. Granted this is for education and mostly derived from a student-teacher relationship. Ron Ritchhart’s Creating Cultures of Read More …
When traversing through the Funnel of Opportunity (The picture on the left, download PDF of the diagram: http://bit.ly/2BX5um4) I use the outline below to help people describe their process when moving through the FoO: Empower-Engage-Explore. Handoffs are so important in customer-facing positions that I find it an integral part of any business development areas. It slows Read More …
What is not distributed now will become distributed. – Unknown If we believe the above statement, what will our sales force look like in the future? How will it be distributed? William Gibson is credited with the well-known saying, “The future is already here – it’s just not evenly distributed.” I would attest that our present sales efforts in most instances are to Read More …