Managing Customer Value
Simply put, you cannot determine how to get somewhere without knowing where you are at. In a previous post on Lean Six Sigma marketing-Explore , I had stated Explore, the data to identify a cause and effect relationship between variables, was the 3rd step in building a Lean Six Sigma marketing process. I also stated Read More …
In a previous post on Lean Six Sigma marketing-Measure , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Critical Numbers Read More …
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the first step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. Now, as Read More …
Last week, I wrote a series of blog posts showing the similarities in Marketing Plan Pro powered by Duct Tape Marketing and Six Sigma . I summed the series up with a case for MPP to be considered as a best practice. However, I never really completed the job without adding the Lean component to Read More …
On October 11th, we introduced the idea that Winning in a Down Economy does not start with blindly cutting costs. Instead we outlined a strategy for tuning in that market leaders have adopted. In ten weeks that follow, we’re going to cover the ten steps to getting your organization aligned quickly to a new market Read More …
Manufacturer Marketing Guide has been discontinued and replaced with the Lean Marketing Principles which can be obtained by signing up for our newsletter. It is designed for the Equipment Manufacturer and is based on the principles of Lean. Dager is well versed in these principles selling and marketing within the manufacturing industry for over 30 Read More …