Managing Customer Value
Most savings/expense is created in the design of the product/process. How many times have you told an engineer we are not designing a space shuttle? How many times do you come under budget? Anyone can do anything if he has all the money in the world. Do you wonder why our government is in the Read More …
Introducing the 30 day JumpStart Plan. In this version you get the software as well as 2 meetings with a Duct Tape Marketing Coach to help you get started right, keep you on track and give you some feedback on the state of your plan. This just might be the perfect low-cost option for someone Read More …
Time and time again, I struggle with people identifying their ideal client. This is my attempt to take some of the mystery out of the selection. I think once you have this identified, 50% of your marketing is done.
The answer, your product stinks! Why, it has to work in the times that were in(period). So you need to reevaluate and maybe repackage or even re-purpose it. Here’s a great little test to see how viable your product, actually is… Is your product under advertised? Can there be a broader target market? Do you Read More …
From the Al Dente blog where Serious gastronomy meets culinary calamity- Chocolate Milk is the Best Recovery Drink Skeptical,I did some quick research on the best recovery drink. Turns it’s not some fancy laboratory concoction or even even Gatorade. You get the best recovery from plain old chocolate milk . According to a 2006 sports Read More …
I am listening to Jack Trout’s new book “In Search of the Obvious” and he starts the book out with describing one of my all time favorites, Obvious Adams. What is so special about it? Take a look at this Mindmap that I created many years ago. What better marketing advice can you get than Read More …