thru Adaptive Marketing Practices
When most think of a marketing funnel or Marketing with PDCA, they tend to think of a stage by stage progression. I contend that the successful processes operate in a more spiral like progression. You would start with an identified product/market and some type of interaction from a prospect to identify them at the entry Read More …
Steve Denning has written an excellent book portraying Lean and Agile techniques to the practice of management. Many of his thoughts parallel mine though I am only viewing these techniques from a sales and marketing perspective. His seven principles depicted below is the essence of the thoughts in the book. The book is well written, Read More …
When everyone thinks of Lean they think of Muda or the waste. I am a firm believer that you never directly attack Muda in sales and marketing simply because most people do not know what works and what doesn’t. Lean is not all about Muda. James Womack himself suggested that Lean practioners should think about Read More …
Jason Kilgore is much more than just your typical Lean Six Sigma consultant. I ran across Jason on the web answering a LinkedIn question about internal and external consultants. He spoke highly of each, gave practical common sense answers on when to use them and sold nothing! He caught my attention and I went surfing. Read More …
This Business901 Podcast featured Patrick Waara talking about Xerox’s use of Agile techniques. Pat has been with Xerox for nearly 25 years teaching Lean, Six Sigma, and Agile techniques to Xerox’s software development community improving their software development capability. Our conversation originally was designed to discuss swarming and Lean problem solving. However we ventured off Read More …
The war room has been around forever and of course the original use was by generals. This enabled them to visualize the field of battle The most famous, War Room was made into a 1993 American documentary film made in 1993 about Bill Clinton’s campaign for President of the United States in1992. Though still popular Read More …