Managing Customer Value
Many people/organizations struggle in creating a sales workflow. It is usually to confining or on the opposite end nonexistent. In my thinking, Standard Work is what creates the WOW in the sales process. However, Standards are the most fundamental and misunderstood concept. Your standards are the way you go about what you do and how Read More …
Most sales opportunities are just not that obvious anymore that seems to be the job of automation, not sales. However, are we enabling salespeople to handle wicked problems? Are we training them in the areas of exploration, scenarios, emergence & sensemaking? Wicked Problems: https://en.wikipedia.org/wiki/Wicked_problem Cynefin Framework: https://cognitive-edge.com/
Using Lean Thinking in the fields of sales and marketing and to some extent, the more softer-feely approach of Toyota Kata seems very mechanical. I was reviewing a video from Solution Tree and enjoyed the terminology of the cycle of learning they used especially the word dissonance. It describes the area of tension that exists Read More …
A collection of sales and marketing, marketing research slides that I posted over the last few months on LinkedIn primarily. [slideshare id=128385726&doc=resources-190118125344]
[arve url=”https://youtu.be/wCnbtp2eoss” /] This short video is one of an eleven-part series on Lean Marketing. You can watch the entire series in its entirety on YouTube at https://youtu.be/WLzCUThAQ18 or in short, approximately five-minute sections. The videos serve as an introduction in creating a Lean Marketing system. You can’t write and teach Lean Sales and Marketing. Read More …
[arve url=”https://youtu.be/YjVAbOUqHuE” /] This short video is one of an eleven-part series on Lean Marketing. You can watch the entire series in its entirety on YouTube at https://youtu.be/WLzCUThAQ18 or in short, approximately five-minute sections. The videos serve as an introduction in creating a Lean Marketing system. You can’t write and teach Lean Sales and Marketing. Read More …