Lean Marketing approach to Productivity

Deming always instructed us that if we improved quality, productivity increased. The economist’s definition of productivity is Productivity = Output / Input If quality is poor, then the output will be less to the extent that bad-quality items exist. The bad-quality items are still around and must be scrapped or reworked. The cost of this Read More …

Sales Process Engineering is not Lean Sales and Marketing

It is not the Process, it is the Conversation Joseph Juran observed, “There should be no reason our familiar principles of quality and process engineering would not work in the sales process.” In Management of a Sales Force, a sales process is presented as consisting of eight steps. These are: Prospecting/Initial contact Pre-approach planning the Read More …

Capitalize on the Speed of Value to Insure New Product Success

Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share  where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …

Resistance to Change, What Resistance?

David Anderson, @agilemanager on Twitter, is a thought leader in managing effective technology development. He leads a consulting, training and publishing business at  David J, Anderson & Associates. David may be best known for his book, Kanban: Successful Evolutionary Change for Your Technology Business. David takes an evolutionary approach to change. An excerpt from next Read More …

DevOps with Dominica

The DevOps movement is shifting the focus away from separate departments working independently to an organization-wide collaboration — a “systems thinking” approach. It’s about addressing all the work as a whole, versus looking only at the bits and pieces, or only looking at capital versus expense. It’s about work flowing across functions (versus lurking in Read More …

Culture Change, What we want is ROI

A lot of mutual trust and respect, and that faith has to develop over a period of time. We have to prove that the system is going to yield the kind of culture change results that we’re looking for. You don’t have too many CEOs that are out there looking for culture change. – David Read More …