Managing Customer Value
When viewing pull in Lean Sales and Marketing, I think most people get it wrong. They think only about demand and obtaining a new customer. I think demand is something we use to have back in the 90’s, I suppose. When I think about pull, I think more in the terms of creating a customer Read More …
We collaborate externally and internally in our organization. It is something that we do to get things done. However, in this strange world we live in we often may collaborate one day and compete the next. Internally, we may fight another department for a needed resource. If you think we don’t, just sit in at Read More …
This is a Part 3 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one of my staples in the Read More …
This is a Part 2 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one of my staples in the Read More …
This is a Part 1 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one of my staples in the Read More …
Peter Drucker had a catchy statement: “Efficiency is doing things right: effectiveness is doing the right thing.’ If you have enough foresight to know with certainty what the “right thing’ is in advance, then efficiency is a fitting substitution for effectiveness. In the world of Sales and Marketing, however, the correlation between efficiency and effectiveness Read More …