Managing Customer Value
How Good is Your Digital Footprint? Kristin Zhivago is president and co-founder of Cloud Potential LLC. They offer best-practice analysis and improvement of a company’s digital impact, mostly working with companies that have historically done well in their space but are now being surpassed – even blindsided – by those who operate at cloud speed and use Read More …
Do: Create Plan to become the Best Show & Monitor Carefully Managed Creativity, The Disney Way There have always been two basic schools of thought on business creativity. The first insists that researchers and other in-house innovators be given the loosest rein possible, allowing new ideas and projects to develop on their own momentum with Read More …
Dare: What would Walt have Done? “What would Walt have done?” became the most frequently heard question at company headquarters. Some employees said they felt that they were working for a dead man. Net income dropped 18 percent in 1982 and slid another 7 percent the following year. The Walt Disney Company, an American Institution, Read More …
A dream is a wish your heart makes. -Jiminy Cricket It is no easy matter to convey a dream. Dreams are, by nature, deeply personal experiences. But true to his imaginative genius, Walt Disney was able to transform his dreams into stories that effectively articulated his vision to others. More importantly, the stories served to Read More …
Walt Disney’s original success formula, “Dream, Believe, Dare, Do”, can transform both entrepreneurial and Fortune 500 companies alike. Bill Capodagli is the co-author of The Disney Way, 3E, along with several other books (I have them all), and can be found at Capodagli Jackson Consulting. Bill has become one of the most recognizable storytellers (aka keynote speakers) Read More …
There has been much discussion on our shifting perspective in sales and marketing most noticeably from outbound to inbound. It has required a different perspective. In the advent of the platform-creation. it has created another style of engagement. It requires us stop thinking of maybe that one to one marketing and more to what the group Read More …