Pressure Test Your Brand – Put It On Paper First

If you can’t synthesize it, if you can’t put it down on paper, it’s really difficult to go forward. You save yourself a lot of money by the struggle of putting it down on paper.-jd Carolina:   Absolutely. They say that strategy is sacrificed, and you will be surprised when I do this work with entrepreneurs, Read More …

How do you start in the Membership Economy

You just don’t give this to the VP over here that’s been 20 years. How do I create this within my organization? I know there’s going to be a cultural shift, but how do you start? -jd Excerpt from next week’s Business901 Podcast: Robbie Baxter: I think you’re right. You don’t just give it to Read More …

Should You have Configuration Management

An excerpt from the Podcast and Transcription: Project Thinking In Configuration Management Joe:   Should every part of an organization have a configuration management system then? Jon Quigley: It should have some kind of change. It should identify the things that matter down the stream or that have to be coordinated and the things that impact Read More …

Sales- What are you asking yourself?

Are you waiting for your next performance review? Most salespeople get one every quarter and sometimes every week in the form of a commission check. However, do you spend time self-evaluating yourself? Do you have a structured method to take an objective look at yourself? Here is a short list of questions derived from a Read More …

Ultimately for Brands, It’s about Survival

In next weeks Business901 podcast, I asked Carolina Rogoll, who has been building some of the world’s most beloved brands for over ten years, about how often you should evaluate your brand image. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets Read More …

5 Core Awareness Processes

As I was browsing a book today, Mastering Turbulence by McCann and Selsky, they were discussing when learning fails as a result of our normal methods being overwhelmed by constant change. They offered a replacement model based on five awareness processes: Scanning: Searching the environment for information to detect stage and saliency of ideas, events, Read More …