Managing Customer Value
There has been much discussion on our shifting perspective in sales and marketing most noticeably from outbound to inbound. It has required a different perspective. In the advent of the platform-creation. it has created another style of engagement. It requires us stop thinking of maybe that one to one marketing and more to what the group Read More …
The process of The Disney Way is discussed in this short introduction to next week’s podcast with Bill Capodagli. With nearly three decades of management consulting and corporate research expertise, Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company. The first edition was cited by Read More …
Kristin Zhivago is president and co-founder of Cloud Potential LLC. They offer best-practice analysis and improvement of a company’s digital impact, mostly working with companies that have historically done well in their space but are now being surpassed – even blindsided – by those who operate at cloud speed and use cloud-based tools. They are instructing managers Read More …
Download a PDF of the Host A3 Yesterday, I wrote about The Solutions Focus: Making Coaching and Change SIMPLE by Paul Z Jackson and Mark McKergow in the blog post, Toyota Kata a Solution-Focused Approach? I actually found Solution Focus from reading McKergow latest book, Host: Six New Roles of Engagement. In the book, the author uses Read More …
In next week’s podcast, I asked Kristin Zhivago a series of questions on what it takes to be successful on the web today. Kristin is president and co-founder of Cloud Potential LLC, which offers best-practice analysis and improvement of a company’s digital impact. They are mostly working with companies that have historically done well in Read More …
One of the buzzwords these days is community. Most brands struggle with creating community, and the first reason is that most brands want the community to be about them. I like to take a different approach, why build one at all? Or, why not join an active community where you can be an influencer or Read More …