Managing Customer Value
Account management is essential to any marketing agency’s operations, requiring careful planning and strong project management to meet clients’ needs and ensure success. To help businesses create the ideal account management system, this guide provides a comprehensive overview of key elements of the process, from establishing customer needs to creating manageable timelines to monitoring performance Read More …
Nowadays, it is not enough to use yesterday’s problem solve approaches to today’s business challenges. Innovative workflows are needed to survive and thrive in an ever-changing environment. Discover how to navigate complexity with efforts that embrace the unknowns, convert them to insights and recommendations, and allow teams to take action. Explore the need for innovative Read More …
Gone are the days when sales training was treated as a one-off event. Today, sales training is critical to success in the modern workplace and should be seen as a continuous learning and development process. With the right tools, companies can leverage sales training to drive tangible results and become more competitive. In this article, Read More …
In today’s digital age, marketing is not just about ideas and campaigns – it’s about experiments and processes. For companies to be successful, they need to know how to evaluate and monitor the progress of their marketing experiments. Businesses can quickly determine the best-performing approach and adjust accordingly by testing different strategies. However, it’s important Read More …
Business development’s future lies in combining modern techniques and traditional methods. As technology evolves, businesses should utilize new tools and resources to stay ahead of the competition. Social media has opened up many opportunities for businesses to reach potential customers and build relationships. At the same time, traditional methods such as networking, referrals, and cold Read More …
With Relationship Mapping, you can gain an in-depth understanding of your customer base and the relationships between them, leading to more effective Account Based Marketing (ABM) strategies. Relationship Mapping can be a powerful tool to uncover opportunities and build a successful ABM campaign, from identifying target accounts and decision makers to gaining insights into interconnections Read More …