Managing Customer Value
Understanding the 60/40 Rule in Marketing Definition of the 60/40 Rule: The 60/40 Rule in marketing is a strategic budgeting framework that suggests allocating 60% of a marketing budget towards performance marketing initiatives while dedicating 40% to brand-building efforts. This balanced approach recognizes the need for immediate returns through measurable campaigns while nurturing a brand’s Read More …
Businesses gather vast customer data today, but turning that information into meaningful action requires strategy. By leveraging insights like purchase history, browsing behavior, and engagement patterns, companies can create tailored experiences that resonate with their audience. Omnichannel Marketing plays a key role by ensuring these personalized efforts reach customers consistently across platforms—through email, social media, or Read More …
Social media has become a central tool for businesses looking to connect with customers meaningfully. By offering real-time interaction and personalized content, platforms like Instagram, Twitter, and Facebook allow brands to adapt their messaging based on audience feedback and behavior. This adaptability is especially valuable in Omnichannel Marketing, where consistency across multiple touchpoints is key to Read More …
Businesses often overlook the importance of aligning their strategies with available category entry points and key opportunities to connect with target audiences. By leveraging the 3 Cs—Credibility, Competitiveness, and Commonality—you can create a stronger foundation for success. This requires Adaptive Planning to stay agile in shifting markets, Action Research to uncover actionable insights, and innovative solutions like Fractional Marketing Read More …
Building brand loyalty in today’s competitive marketplace goes beyond offering quality products or services—creating lasting impressions that resonate with your audience. Exceptional memories can forge emotional connections, transforming one-time buyers into lifelong advocates. But how can businesses craft these unforgettable experiences? The answer lies in understanding your customers’ needs, exceeding their expectations, and delivering moments Read More …
Understanding and managing Customer Value is at the heart of building strong, lasting relationships with your audience. In today’s competitive marketplace, businesses must go beyond simply meeting customer needs—they must create meaningful experiences that foster loyalty and drive long-term success. This process involves identifying what customers truly value, delivering on those expectations consistently, and continuously evolving to Read More …