Managing Customer Value
If your organization is not in the practice of Engaging Emergence, what chance does your brand have in the race for innovation and new markets? Emergence is the approach, which is used by The Third Wave to create a new market. By introducing a new product, business model, or idea, a brand can create an Read More …
An inquiry-based approach to selling is achieved when salespeople discover through Inquiry. Professional sales and business development strategies focus on communication incorrectly translating into ‘selling.’ Fortunately, there is a more effective selling method: Inquiry, Curiosity, and Agency. Salespeople discover how to create spaces that excite curiosity and encourage critical thinking in customers by leading with Read More …
Action Learning is premised on the belief that learning is not simply a matter of acquiring new skills or knowledge through reading or listening to lectures. Instead, it is about doing something differently, applying and using new skills or knowledge, or thinking differently. In other words, it is an active, experiential process. Learning is only Read More …
Brand identity is the backbone of any company’s marketing efforts. You know your brand identity should resonate with your target market, making them feel connected and welcome to your company. Your brand identity should also be unique and different from what other companies in your industry are doing. The goal of a branding strategy is Read More …
I have been spending most of my time blogging on LinkedIn. Embedded is a collection of LinkedIn Pictures that I have used in 2020 posts. If interested, send me an invitation on LinkedIn. Enjoy 2021. Business901 2020 LinkedIn Slidedeck from Business901
Digital Marketing has made it so easy and automated. We have all been here. We start out creating a landing page, give away something of “value” and dump the contact into an 8-piece auto-responder over the next 15 to 30 days and then transition them to our regular email base to keep in touch. We Read More …