Managing Customer Value
I highly encourage you to listen or read this conversation between Michael Balle and myself. It is at the heart of Kaizen, PDCA and Lean. Mike Balle on the Culture of PDCA: Podcast: Gemba Coach talks PDCA, Transcription: Is PDCA the culture of Lean? Reflection on these points may be the most important part of Read More …
The resurgence or maybe recognition of the use of the The OODA Loop as a basis for much of the current ideas surrounding Iterations, Rapid Development Cycles and Decision Making. What makes the OODA Loop such a popular subject? When we first think of the OODA Loop we think of fast competitive cycles needed by Read More …
Prototyping is a way to introduce our products or services in a very disarming way. It is a way of saying, “I respect your opinion.” Creating that empathetic connection with others can have a profound impact on your company. We all prefer to buy services from people that we perceive to be experts in their Read More …
I prefer using scenario type thinking in my work versus plotting these maps. I think creating a scenario; a story is much more useful and memorable to all concerned parties. I have always believed in the power of three. A few of these outlines are below: Pre-Purchase Purchase After Purchase Expect to See Like to Read More …
Next week’s podcast guest is Ekaterina Walter, a passionate marketer, who writes and speaks on topics of leadership, business innovation, and digital revolution. She is the author of Think Like Zuck and a new book, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. Below is an Read More …
Should you make little stories into larger chapters? How iterative is someone’s approach? I posed these questions to Peter Sims, author of the book, “Little Bets.” In the book, Peter discusses through stories the power of iterative cycles. Related Podcast and Transcription: Iterative Cycles Viewed as Little Bets Peter Sims: Well, I wanted it to Read More …