Managing Customer Value
In what ways can Sales and Marketing impede lean thinking? I saw that question on LinkedIn and just had to join the conversation. My thoughts: 1st Answer: We should applaud Sales and Marketing in most organizations for the fact that they remained a silo. Most organizations create internal control points within the organization and call Read More …
It is one thing to quantify the leads but another to ignore the results. Tomorrow the results will post. Ever hear of a customer referral program????? From the Entireweb Newsletter * September 2, 2008 * ISSUE #471 The Most Valuable Source for Leads(cont) With all of this insight , how did the same channel executives, Read More …
John Jantsch posted this today but so did 20 other bloggers. In itself it is a Word of Mouth News Release!. There is only a 1,000 being sold but you can get a copy for “0” here by downloading. What better way to create buzz form the “Buzz” experts. John said: “So how do Read More …
NPS is based on the fundamental perspective that every company’s customers can be divided into three categories. “Promoters” are loyal enthusiasts who keep buying from a company and urge their friends to do the same. “Passives” are satisfied but unenthusiastic customers who can be easily wooed by the competition. And “detractors” are unhappy customers trapped Read More …