Managing Customer Value
The fourth annual Kata Summit on February 22-23 is the opportunity for you to connect and learn with the rapidly growing world of Improvement Kata and Coaching Kata practitioners. There’s a great lineup of speakers, exercises, and deep-dive sessions, including Mike Rother.The host of the summit is Lean Frontiers and you can find out more at http://katasummit.com/. The Read More …
How much does luck play into it? Your thoughts on LinkedIn: http://bit.ly/2w63oxK One of the things that I think Kata-type thinking promotes is the ability to make small bets (PDCA) along the journey towards the target condition. I use this in my sales and marketing approach as I believe marketing is little more than an Read More …
Time and time again, I see companies being held back with an internal perspective of managing a Value Stream. A key point of Dr. W. Edwards Deming’s philosophy was that organizations should be managed as systems of interconnected and interdependent processes. Deming’s flow diagram exemplifies his thinking. However, even in the most common definition of Read More …
If you are a Kata practitioner this material needs to be in your library. I own both the Kindle and Audible versions. I have written about and recommended this book since the outset of this publication, August 2016. If you want ideas of how I utilize this material check out these blog posts, And What Else? – Read More …
Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. He has written a number of books. His latest, The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. helps to teach managers how to make coaching part Read More …
There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter than the market. Marketing must evolve Read More …