Managing Customer Value
Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2 and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical Read More …
The virtual community of the Lean Marketing Lab open its doors (gateway) on Monday. November 21, 2011. This online community was created to further the cause of bringing continuous improvement to the sales and marketing community. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Read More …
Make no mistake about it; EXECUTION is what we are looking for from standard work. If you execute, you can do anything. When a company has a clear mission, and people know how their individual mission fits into the big picture, everyone paddles in the same direction. —Stephen Cooper The biggest influence on my ability Read More …
In this video, Joe Pine explains how The Experience is the Marketing. This is part of the Progression of Economic Value series. This progression is the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Read More …
When I discuss PDCA as a knowledge building activity, many people struggle with that concept. They may even struggle more with the concept of using PDCA to close the knowledge gaps within a Customer Decision making process. This video with Joe Pine discussing, “The Importance of Design Tools for Mass Customization” makes a case for Read More …
If you want execution, keep it simple!. From a business stand point, there are many more success stories, that are founded on simple, focused ideas, than complex ones. Lean Sales and Marketing is a very simple concept, it is a learn be doing approach. If you can master this, you will be successful in sales Read More …