Managing Customer Value
Why Lean Marketing? Because it is the Future of Marketing The Value Stream Map is a lean tool to analyze the value stream. Value Stream Mapping techniques involves mapping each step of a process looking for waste and on improving the total time from the beginning to the end of the entire stream. One of Read More …
Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on how it narrows down to the actual purchase of the product. I have advocated the use of the Value Stream Marketing concept in a much similar fashion. However, I take a much Read More …
In February 2001, 17 software developers met at a ski resort in Snowbird, Utah, to discuss lightweight development methods. They published the “Manifesto for Agile Software Development” to define the approach now known as agile software development. I believe that Lean is the Future of Marketing and one of the main reasons is the development Read More …
The Six Sigma Marketing Institute in conjunction with Business901 has developed a 6 part webinar series committed to showing a Value Centered approach to creating and driving market share. We will outline the principle of the 5Cs of Driving Market Share and discuss several case studies to include how a wireless telecom provider used the Read More …
For the marketing people, a lean presentation is a good time to sit back and relax because its application has absolutely no applicability to them. Their probably right, marketing people are creative, right brained thinkers with a tendency to think they are the only ones to look at the big picture. Sure they understand metrics Read More …
The Six Sigma Marketing Institute in conjunction with Business901 has developed a 6 part webinar series committed to showing a Value Centered approach to creating and driving market share. We will outline the principle of the 5Cs of Driving Market Share and discuss several case studies to include how a wireless telecom provider used the Read More …