Managing Customer Value
Updated the Lean Marketing House with a short video that shows the utilization of Value Stream Marketing and the Marketing Kanban. A couple of glitches in the transition of slides. This is the first time I used MS Powerpoint 2010 to record within the program.
Neil Rackham author of SPIN Selling, (what I consider one of the top books ever written on selling) discusses how marketing has to create value. As much as I write about Value Stream Marketing, it is always great to listen to the slant than an expert like Rackham puts on it. In Rackham fashion, he Read More …
One purpose of Value Stream Marketing is to provide clarity to an individual or organizations marketing process. This gives you the ability to walk a prospect through the process, understanding where they are at in the process. Typically, I have a customer add the activities or in lean terms map the process he uses to Read More …
I have been discussing Six Sigma Marketing with Eric Reidenbach of the Six Sigma Marketing Institute and find his approach to the combination of Six Sigma and Marketing quite impressive. He differs from the traditional approach of most organizations when applying Six Sigma to Marketing activities. That approach typically deals with highly structured people and Read More …
Exciting News! I will be a guest on the The Lean Nation radio show Monday, July 12th from 4-5pm Est. on 790 AM Talk and Business, hosted by Karl Wadensten. We’re going to discuss Marketing with Lean and more specifically Value Stream Marketing and the Marketing Kanban. This is an important topic and I’m looking Read More …
The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Best in Market details a process for assessing Read More …