thru Adaptive Marketing Practices
The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly. The Marketing Mavens by Noel Capon is a great book to assist you Read More …
I am not surprised but still amazed at this statistic. Two-Thirds of Small Businesses Go it Alone for Marketing More than half of small business owners say that generating new customers is a challenge for them, yet nearly two-thirds say they do not use outside support for marketing assistance, according to a survey of US Read More …
I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link. My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation: Is there a Read More …
Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide Read More …
Ok, I am a Duct Tape Marketing Coach . Does John have to be nice to me ? Actually, he is a very generous person and I am fortunate to be associated with his organization and him. Thanks John for the plug. Don’t know much about Duct Tape Marketing ? Technorati Tags: Duct Tape Marketing Read More …
Avoid trying to time the market(ing). Buy low, sell high. Ever hear of that advice before. We all would like to be able to do it, but we know that it’s not possible to do. Even the seasoned investor is unable to do this. We all know the best strategy is dollar cost averaging, though Read More …